Consulting Client: Advertising Agency, Nationally Ranked | 2022-2026
For the second-largest ad agency in the Mid-Atlantic (and the most creatively ranked), I lead a total reimagining of how they do content creation. Think: less chaos, more cohesion. And it’s working.
Highlights:
- Increased content group efficiency by 25% and cut costs by 23% using agile methodology and smart tech.
- Drove a 35% spike in inbound leads for a GovCon client with razor-sharp content campaigns.
- Built federal-focused demand-gen and RFP-aligned strategies that actually win contracts.
- Helped drive a 16% bump in internal revenue, fueled via referrals and partnerships.
President, Big Picture, Inc. Northern Virginia | 2001-2022
I founded and ran a premier creative production company for 20+ years. We worked with everyone from scrappy nonprofits to high-powered corporate clients and government agencies. I scaled operations, built facilities, recruited a rockstar team, and eventually negotiated and oversaw the successful sale of the company.
Awards and Achievements:
- 29 Telly Awards
- 2 Pollie Awards
- 2 Communicator Awards
- Best Business Award – Washington Business Times
- Studio Design & Infrastructure – From permits to ribbon cutting, I’ve designed and built multiple full-scale soundstage studios and production facilities.
- Executive Producer of The Children’s Inn at NIH Gala, growing net proceeds 325% since 2018, now raising $2M+ per event annually.
